Monday, May 21, 2018
good info by Nell Terry
Search Engine Poisoning -
What You Need to Know
A SPN Exclusive Article By Nell Terry (c) 2012
Ever heard of "search engine poisoning"? Yeah, the term was new to me too, but once I discovered what it meant, I became seriously disturbed.
In a nutshell, search engine poisoning (SEP) occurs when spammers and hackers rank websites in the search results to steer users to malware. Many of these malicious redirects point searchers to spam and viruses, but some are even more dangerous than that.
More and more, spammers are using SEP in an attempt to gain sensitive credÃt card info from unwitting consumers. This is a particularly vicious form of black hat SEO - the very worst kind, in fact. Some of these spammers rank rouge websites in Google or Bing listings, and once users land on the page, fake antivirus software is used to extract card info.
The most disturbing aspect of SEP is that it's not an isolated event initiated by a few bad seeds. Instead, it's an entire industry, and it's so commonplace these days that whole black hat SEO kits are sold online. These setups provide the bad guys with the tools they need to launch a full-scale war on the SERPs - and most come complete with everything necessary to spawn thousands of interlinked pages designed to capitalize on popular search terms or news events in real-time.
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